Stories Behind SAN JORÉ — Alle, Alle, Alleluia

Why I created this design

This one makes me smile every time I think about it.

A Phil Wickham concert in Sacramento

We went to a Phil Wickham concert in Sacramento, and we were so excited to see Phil on stage. During the concert, he announced his upcoming project, David.

My son was so excited.

We ended up going to see the movie, and when it finished, they played “Alle Alle.”

From that moment on, he loved that song.

He wanted to hear it in the car. He wanted to hear it at home. And whenever it played, he would dance.

He’s only three years old, but he already knows so many of the words.

“Mama, I want it! I want the shirt!”

Then one day, he saw this design.

He looked at me and said,

“Mama, I want it! I want the shirt!”

So we got one for everyone in our family — the Alle, Alle, Alleluia tee, the toddler version for him, and the mug for the mornings after.

A quick design that only had to feel happy

This design was actually a quick one for me. I wasn’t trying to make something complicated. I just wanted to create something that felt happy.

Something that made you want to smile.

Something that made you want to dance.

Something that made you want to shout Hallelujah!

And somehow, my three-year-old ended up becoming the biggest fan of it.

Alle, alle.

A little shirt inspired by a big song, a happy family memory, and a little boy who just wanted to wear it.

Hallelujah! 🙌